BEC初级口语素材1
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samples(部分口语试题参考答案) 1、Customer relations: how to maintain customer interest in a company’s products As is know to all, it is very important for a companyto maintain customer interest in their products. ithink a company should try every possible way toretain its current customers. First, it should always make sure that it providesits customers with quality goods and after-salesservice. second, it should lay enough emphasis onthe feedback from its current customers and takeprompt action to take care of their needs anddemands. third, if possible it may provide someincentives to its old customers. for example, it cangrant a certain discount to them if their purchases reach a certain amount. apart from allthese, a company should design strategies to attract new customers and create transactionswith them, to expand their customer base, so to speak. these strategies include productdiversification and upgrading. All in all, a company should try its utmost to keep its current customers satisfied with itsproducts and services, and at the same time it should stay ahead of the market throughproduct and pricing strategies. 2、How to fill a key vacancy In order to fill a key vacancy, a company willusually follow the same standard procedure. It willbegin by producing an accurate job description ofwhat it would like the successful candidate to do.from this, it can then produce a profile of this idealcandidate, which is a list of skills, experience,attributes and so on. Having produced this profile, the company mustthen decide on the best recruitment method tocapture a candidate with this profile. this might bean internal advertisement or an external advertisement in a newspaper, on the internet say,even an agency or perhaps a headhunter. Having decided on the best recruitment method, the advertisements are then placed or theheadhunter contacted and a list of candidates will be then drawn up to be put through thecompany’s recruitment processes. this might be interviews, psychometric tests or even hand-writing analysis. this will then produce the ideal candidate for the company. The company will then have to negotiate terms with this candidate and, hopefully, this willresult in terms which are both affordable for the company and attractive enough to get thecandidate they want. background information 3、Career planning: how to assess the career opportunities provided by different types ofcompanies career planning Even after a job is offered and accepted, career decisions must be made. on-the-jobexperience may affect the desired path. aspiring to achieve a position above the presentposition is natural. the planned career path to that position may involve either a series ofpromotions within the firm or switching to a different firm. while planning a career path is auseful motivator, the plans should be achievable. if everyone planned to be president of acompany, most plans would not be achieved. this can cause frustration. a preferable careerpath would include short-term goals, since some ultimate goals may take twenty years orlonger. the use of short-term goals can reinforce confidence as goals are achieved. Career development: the importance of acquiringa range of skills throughout your career it isimportant a person to have a range of skills in thecourse of his career development. when he has arange of skills, he is obviously more competitivethan those who don’t and therefore has morechances of promotion. and it will be easier for himto find a job outside his company if he is notsatisfied with his present job. in addition, a personwith a range of skills is more likely to work his wayup to the top of the corporate ladder. 4、Human resources: how to provide effective support for new members of staff Training: the importance of a continuous programme of staff training within a companystaff management: how to achieve and maintain high motivation among a workforce Motivating employees: employees tend to be more satisfied with their jobs if they areprovided (1) compensation that is aligned with their performance, (2) job security, (3) aflexible work schedule, and (4) employee involvement programs. firms should offer jobsecurity, compensation that is tied to employee performance, more flexible workschedules, and more employee involvement programs. to the extent that job satisfactioncan motivate employees to improve their performance, firms may be able to a higherproduction level by providing greater job satisfaction. 5、Marketing research Managers cannot always wait for information to arrive in bits and pieces from the marketingintelligence system. they often require formal studies of specific situations. for example,toshiba wants to know how many and what kinds of people or companies will buy its newsuperfast laptop computer. or barat college in lake forest, illinois, needs to know whatpercentage of its target market has heard of barat, how they heard, what they know, and howthey feel about barat. in such situations, the marketing intelligence system will not provide thedetailed information needed. managers will need marketing research. We define marketing research as the systematic design, collection, analysis, andreporting of data and findings relevant to a specific marketing situation facing an organization.every marketer needs research. marketing researchers engage in a wide variety of activities,ranging from market potential and market share studies, to assessments of customersatisfaction and purchase behavior, to studies of pricing, distribution, and promotionactivities. A company can conduct marketing research in its own research department or have someor all of it done outside. although most large companies have their own marketing researchdepartments, they often use outside firms to do special research tasks or studies. a companywith no research department has to buy the services of research firms. 6、Marketing: the importance of packaging productsappropriately in recent times, numerous factors have madepackaging an important marketing tool. increasedcompetition and clutter on retail store shelvesmeans that packages now must perform many salestasks-from attracting attention, to describing theproduct, to making the sale. companies are realizingthe power of good packaging to create instantconsumer recognition of the company or brand. forexample, in an average supermarket, which stocks15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53percent of all purchases are made on impulse. in this highly competitive environment, thepackage may be the seller’s last chance to influence buyers. it becomes a "five-secondcommercial." the campbell soup company estimates that the average shopper sees its familiarred and white can 76 times a year, creating the equivalent of $26 million worth of advertising. 7、Market research: the importance of doing market research before launching a new productsales: how to sell a product effectively in international markets Product promotion: the importance of selecting appropriate members of staff to attendexhibitions communication: the importance in business of maintaining contact with clients public relations: the importance of adequate supervision and training of staff who deal withthe public 8、Management: how to run a meeting successfully Mransport management: the importance to a business of an efficient public transportsystem any distribution of products from producers to wholesalers or from wholesalers to retailersrequires transportation. the cost of transporting some products can exceed the cost ofproducing them. an efficient form of transportation can result in higher costs and lowerprofits for the firm. for each form of transportation, firms should estimate timing, cost, andavailability. this assessment allows the firm to choose an optimal method of transportation.the most common forms of transportation used to distribute products are truck, rail, air,water, pipeline. Transport management: the importance of using environmentally friendly means of transportwhenever possible 9、Health & safety Employee safety: firms ensure that the workplace is safe for employees by closelymonitoring the production process. some obvious safety precautions are to check machineryand equipment for proper working conditions, require safety glasses or any other equipmentthat one can prevent injury, and emphasize any special safety precautions in trainingseminars. Firms that create a safe working environment prevent injuries and improve the morale oftheir employees. many firms, such as allied signal, now identify workplace safety as one oftheir main goals. levi strauss and company imposes safety guidelines not only its u.s. facilitiesbut also on asian factories where some of its clothes are made. starbucks coffee company hasdeveloped a code of conduct in an attempt to improve the quality of life in coffee-producingcountries. 10、Life skills: the importance of being able to cope with stress in a job Technology: the importance of training staff in how to use new technology when introducingit into the workplace 相关资料 |
