2012年公共英语等级考试五级考前押题9

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2012年公共英语等级考试五级考前押题9

Write your answers on ANSWER SHEET 1.

The most obvious purpose of advertising is to inform the consumer of available products or services.The second (31)___is to sell the product.The second purpose might be more important to the manufacturers than the (32) ___.The manufacturers go beyond only telling consumers about their products.They also try to persuade customers to buy the(33) ___by creating a desire(34) ___it.Because of advertisement,consumers think that they want something that they do not need.After buying somethin9,the purchaser cannot always explain why it was(35) ___.

Even(36) ___—the purchaser probably does not know why he or she bought something,the manufacturers (37) ___.Manufacturers have analyzed the business of(38) ___and buyin9.They know all the different motives that influence a consumer’s purchase--some rational and(39) ___emotional.Furthermore,they take advantage of this(40) ___.

Why(41) ___so many products displayed at the checkout counters in grocery stores? The store management has some good(42) ___.By the time the customer is(43) ___to pay for a purchase,he or she has already made rational,thought—out decisions(44) ___what he or she needs and wants to buy.The(45) ___feels that he or she has done a good job of choosing the items.The shopper is especially vulnerable at this point.The(46) ___of candy,chewing gum,and magazines are very attractive.They persuade the purchaser to buy something for emotional,not(47) ___motives.For example,the customer neither needs nor plans to buy candy.but while the customer is standing,waiting to pay money,he or she may suddenly decide to buy(48) ___.This is exactly(49) ___the store and the manufacturer hope that the customer will(50) ___.The customer follows his or her plan.

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