2011商务英语中级口语精讲班讲义第一讲30

1. What is important when retailing the product? Relationship between retailers and consumers, The quality of the products First of all, we should pay close attention to relationship between retailers and consumers. A retailer’s demand comes from two groups: new customers and repeat customers.  Beyond designing strategies to attract new customers and create transactions with them, companies should retain current customers and build lasting customer relationships.  In my opinion, the key to customer retention is superior customer value and satisfaction.

2. What is important when setting prices for new products? Production costs, Competitor’s prices

3. What is important when advertising a new product? Target markets, Choice of media

4.What is important when planning an advertising campaign? Market research, Selecting appropriate media

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