2013年3月剑桥BEC商务英语考试口语讲义（6）
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2013年3月剑桥BEC商务英语考试口语讲义（6） How to answer questions Example question: What determines the price of a product? Example answer: ● The price of a product is influenced by the costs. 1 ● This is because firms have to charge a price which is greater than costs to make a profit. 2 ● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3 ● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs. 相关资料 |
