2013年3月剑桥BEC商务英语考试口语讲义（1）
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2013年3月剑桥BEC商务英语考试口语讲义（1） ⅰ 、 Why take BEC exams?(www．Examw。com) strong growth rigorous quality control wide suitability wide business context value for study and business career international recognition for work and study ⅱ 、 What is International Business English? 什么是国际商务英语? 国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。 由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。 ⅲ 、 How to learn International Business English? 怎样学习国际商务英语? 掌握一定的商务英语词汇、短语和句型。 (1) 词汇方面 commercial e.g. The TV show was interrupted by too many commercials. prospect转自:考试网 - [] e.g. He called on some prospects but failed to make a sale. make e.g. These products are of Chinese make. The factory manufactured five makes of tractors. (2) 短语方面 soft selling hard selling Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach. have a bad year The corporation is having a bad year and it will probably be necessary to dismiss a few office staff. break into/penetrate the market There is chance that we’ll manage to break into the UK market 相关资料 |
