2014年下半年商务英语中级口语讲解：第四课时
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第四课时 Ⅰ Life English Talking about money 1. If you have money, you can easily make money. Money makes money. Money begets money. If you are in debt, you lose your self-respect. You lose your motivation. Your debt continues to grow. You start to worry. You need to borrow more money. You get even deeper in debt. 2. Money comes. Money goes. But the memory is always there. Money talks. Money rules. Money is power. 3. Money burns a hole in your pocket. It goes out as fast as it comes in. You’re a spendthrift. Don’t squander your hard-earned money. Put your savings in the bank. Never live beyond your means. Be a good consumer. Be a smart shopper. Be a clever buyer. Ⅱ Presentation Topics Team Work Homework !!! A. WHAT IS IMPORTANT WHEN…? MANAGING A PROJECT l ENCOURAGING TEAMWORK l KEEPING TO SCHEDULE WHAT IS IMPORTANT WHEN…? CHOOSING PEOPLE TO WORK IN TEAMS l VARIETY OF EXPERIENCE l PERSONAL QUALITIES Key point: improve working efficiency. This plays a crucial role in the commercial practice in Western world. Explain the importance of team work: Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work. If the participants worked together, it would be easy for them to come up with creative ideas. This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck on a matter, others/the rest could chip in their ideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department. If people did not work as a team, everyone would have to wait for the decisions made by the manager and it was not easy to get people to take on responsibility for anything. A huge and complicated project is not possible to be completed/done by merely one person. For instance, 3 Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contracts You will get bored quickly if you work on you own. But if you work in a team… Working in a team can increase personal awareness of abilities and complementary skills in colleague. How to improve teamwork: General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experience Variety of experience and a broad horizon would help to tackle urgent matters and establish his or her personal prestige. Well-experienced staff are capable of overcoming storms and crises. On coming across problematic issues, new or inexperienced staff usually will feel depressed and even start to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly. A wide range of experiences are important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience. Personal qualities: The basis of the team work is mutual trust and friendly atmosphere Good manners, not too bossy, patient, modest, leadership, good interpersonal skills. Project Management WHAT IS IMPORTANT WHEN…? MANAGING A PROJECT l ENCOURAGING TEAMWORK l KEEPING TO SCHEDULE Key points: Team work, time pressure (keeping to the schedule) Team work: as explained in the teamwork section Time pressure: A well-designed schedule can clarify yourself to the project. You should ensure that you would be running before the schedule rather than after it. Time is always of essence for a project. Failure to keep to the schedule will result in/cause late completion. Late completion will lead to: civil litigation, injured party will become entitled to claim compensation/entitled to sue the breaching company. When the project is being processed/in the course of carrying out the project, there will be a lot of commercial activities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters. Competition WHAT IS IMPORTANT WHEN…? DEALING WITH COMPETITION l PRICING POLICIES l ADVERTISING STRATEGIES WHAT IS IMORTANT WHEN…? SETTING PRICES FOR NEW PRODUCTS l PRODUCTION COSTS l COMPETIORS’ PRICES Key points: Pricing; Advertising; Production costs; Competitor’s price; Marketing; a wide range of services and products Pricing: (For a consumer): all consumers would like to go for higher quality and less expensive products. It is a common sense. (For a manager): correct pricing policies can capture a large number of consumers in a short period of time. For a newly established company: correct pricing policies are particularly important for newly established businesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source) Competitors’ price: Once a new product is put into market, it will immediately face the competition from rivals. The price war sometimes can be incredibly fierce and crude. Competitors’ price will mirror the consumers’ attitude about certain products and the satisfaction about their prices. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation. Correct pricing policies could also defeat some competitors in a short period of time. For example: Safeway, Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors’ offer. As a result of this, in 35 days time, most of their competitors went into liquidation. Advertising strategies: The fundamental task for a company is to make its products and itself known to the public. There are many ways to achieve this, advertising is the most important one. Advertising through different media can cover nearly every corner in the world. The main channels are: -TV -Radio -Internet -Newspaper -Bill Board -Poster -Magazine The advantage/point of advertising is not only about propagandizing your company but also competing against/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others. Suggested Answer to the home work A. WHAT IS IMPORTANT WHEN…? MANAGING A PROJECT l ENCOURAGING TEAMWORK l KEEPING TO SCHEDULE I choose topic A-what is important when managing a project. As to this topic, as far as I am concerned, there are 3 things to consider. Firstly/First of all, I think encouraging teamwork is very important. A project, especially an important larger-scale project cannot be completed successfully by a single person, but a group of people, that is teamwork. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it would definitely improve the quality and efficiency of the project. Secondly, when managing a project, keeping to schedule is also very essential/Time is always of essence for a project. A well-desined schedule can clarify every member of the team to the project, all the people involved in the project shuold ensure they would be running before the schedule rather than after it. Failure to keep to the schedule will result in late completion. Finally, appropriate delegation during the completin of a project is necessary. When the project is being processed, it is impossible for the manager to make every decision. So the experts in the team should be delegated some authority to make decision. Then problems can be solved in time. That is all, thank you for your attention. B. WHAT IS IMPORTANT WHEN…? CHOOSING PEOPLE TO WORK IN TEAMS l VARIETY OF EXPERIENCE l PERSONAL QUALITIES I choose topic B-what is important when choosing people to working in teams. As to this topic, as far as I am concerned, there are 3 things to consider. Firstly/First of all,I think a wide range of experiences are important to a team member, becase you never know what kind of problems might suddenly come up to you. Experiecnes in dfferent fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience. / I think a wide range of experiences are important to a team member,because varity of experience and a broad horizon would help to tackle urgent matters. Well-experienced staff are capable of overcoming storms and crises. Secondly,personal qualities should be considered when choosing people to working in teams.the basis of the team work is mutual trust and friendly atmosphere. Good manngers, not too bossy, easy-going, patient,reliable, sense of duty,modest, leadership, good interpersonal skills are all basic qulities to a team member. Last but not the least, qulifications are preconditon to a team member of a big project. People working in teams should have solid foundation in his of her professional field, so he or she can be approved and respected by other members of the team, then there will be a good acdamic atmosphere in the team. That is all. Thanking for listening. C. WHAT IS IMPORTANT WHEN…? DEALING WITH COMPETITION l PRICING POLICIES l ADVERTISING STRATEGIES I choose topic C-what is important when dealing with competition. As to this topic, as far as I am concerned, there are 3 things to consider. Firstly/First of all,correct pricing policies can capture a large number of consmers in a short period time. It is a common sense that all consumers would like to go for higher quality and less expensive products.what’s more, correct pricing policies are particularly important for newly established business. The major task for them at the early stage is to draw the public attention and gain market share, so maximizing profits is not the most important thing. Secondly, in order to make a new product known and compete with other products in the market, advertising through different media is very crucial. A company, through proper advertisements, can introduce the advantages of their products comparing to their competitors’ /rivals’, and therefore convince the customers that their products would be the right choice. Finally, a product or a company can receive customers’ high praise and cultivate a large group of loyal customers because of their good after-sale service. Moreover, providing good after-sales service is also a promise made and kept to gurantee customers the good quality and reliability of the product. That is why more and more companies take it as a competitive tool in sales promotion. That is all. Thank you very much! D.WHAT IS IMORTANT WHEN…? SETTING PRICES FOR NEW PRODUCTS l PRODUCTION COSTS l COMPETITORS’ PRICES I choose topic D-what is important when setting prices for new products. As to this topic, as far as I am concerned, there are 3 things to consider. Firstly/First of all,I think that the price of a product consists of cost and profit, so production costs are the basic elements of the price of a product. Of course, for selling a new product, the major task at the early stage is to draw the public attention and make it known to the public instead of maximizing high profits, but at least production costs should be considered when setting prices for new products. Secondly,once a new product is put into market, it will immediately face the competition from rivals. The price war sometimes can be incredibly fierce and crude. If the price of a new product is fixed higher than your rivals’, it can be found soon that your products are in an unfavorable situation. Therefore, before setting prices for new productes, the competitors’ prices should be taken into consideration. Finally,purchase volume can be considered when setting pricese for new products. 相关资料 |
