2015年商务英语BEC中级口语常见考点（13）
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Establish a brand name How to choose a good brand name 1.turn to search engineer They can provide plenty of information and several successful examples of brand names. 2.Try to use a descriptive method like"Yang’s dumpling" "Baby’s bakery" It’s an inexpensive way to convey what business you are in. Things need to be considered 1.company’s concept 2.Latest achievements and technologies to show our progress Reduce production cost 1.Efficiency of production line spend much on automation saves much time on your production process. 2.Cost of raw material search for cheaper recourse the quality should be guaranteed at the same time.
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