高级商务英语口语对话练习6
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.Sales Ex: How to sell a product effectively in international markets. ○1 Advertising. Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or etc. Make sure it suits the local tastes. Maybe you can try to sell on the net; it will receive the world-wide attention. ○2 Do market research. Find out whether the products are accepted by foreign customers. It can be carried out as surveys, observations, and questionnaires. ○3 Adjust your product to the local tastes. Although the case of your products are the same, you can change some details. Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local taste. ○4 What I want to put emphasis on is franchising. Franchising is a good way to sell your prosuct in a foreign country. As local businessmen understand their own culture best. 其次是HR Management，这一部分也很重要，而且这些材料在写作时都可以派上用场 I.Recruitment Ex: How to ensure that the best candidate for a post is selected. How to organise an effective recruitment drive. ○1 Hiring a new employee is an investment. Getting a niche person for a niche role will add value to an organization. Organization can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the risk. ○2 Produce an accurate job description, a list of skills, experience, attitudes and so on. ○3 Choose the best recruitment method: internal recruitment, job advertisements, recruitment agencies and headhunting/executive search. ○4 A shortlist of candidates will then be draw up to be put through the company’s recruitment processes, usually interviews. This will produce the ideal candidate. ○5 Negotiate terms with this candidate. It should be both affordable for the company and attractive enough to get the ideal candidate. 相关资料 |
