高级商务英语口语对话练习4
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Advertising 1. Media ○1 The types of media: TV and radio commercial, newspapers and magazine, poster and bill board, direct mail, the Internet, etc ○2 Advantages and disadvantages of the major types TV: high attention, combination of sight, sound and motion; high cost and less audience selectivity. Newspaper: flexibility, good local market coverage, broad acceptance; short life, poor reproduction quality. Magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership; having rivals in the same magazine. Direct mail: audience selectivity, flexibility, no ad competition within the same medium; relatively high cost, junk mail image. Internet: high reach of international audience, similar effect as TV commercial, interactive; the users of Internet are limited, compared with TV. ○3 Consider your target audience and your budget to make a wise decision. 2. Agency ○1 Select a suitable agency A.Consider the reputation and past performances of the agency. Agencies provide the client with the services of highly skilled individuals who are specialists in their chosen field. 相关资料 |
