商务英语高级必备口语资料26

Marketing: the importance of packaging products appropriately

In recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.

• 2018年—2011年岩土工程师考试真题汇总
• 2019造价工程师《土建工程》模拟试题及答案（2）
• 2019年英语四级阅读理解专项练习（十六）
• 2019年英语四级阅读理解专项练习（十七）
• 2019年英语四级阅读理解专项练习（十八）
• 2020年二级建造师《市政实务》预习题及参考答案（10）
• 2019年房地产估价师考试制度与政策章节精讲题：城镇土地使用税
• 2020考研英语：暑期复习六大注意事项
• 2019年全国公共英语考试二级词汇和语法专项练习（3）
• 2020年监理工程师考试《案例分析》备考试题（9）