商务英语高级必备口语资料11
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Some specific points to watch for are: When you arrange food, such as lunch and morning and afternoon tea, make sure you know what size and composition the food portions are. If necessary get photos - ask for descriptions or have a look at what you are buying. It’s easy to buy sandwiches for 250 and find that the last 50 people don’t get a sandwich because the first 200 took too many. Nothing is more off-putting to clients than missing out on food or receiving what they consider small portions. Make sure you know what you are paying for and that you get it on the day (quality control!) Ensure everyone knows where and when sessions are and how to find them (provide a map) or written instructions If spouses and partners are accompanying members, consider arranging some discounted prices for meals, car hire, trips etc - you can ask for a commission If you are presenting, make sure you know what technology will be available and that your version of software is compatible - have a contingency plan for technology just in case it fails at the critical moment. Tell other presenters what is available Some of the little things matter; catering for vegetarians, ensuring water jugs are sitting on something that will absorb condensation so that participants don’t get droplets of water on their paperwork or clothes, seat comfort, adequate breaks, good airconditioning or heating, no distractions from outside noise etc Finally, when people book their attendance, send them a letter confirming accommodation, specific events for which they are booked, timings, and give them a contact number of someone who can handle last minute cancellations, changes or problems that arise So what do you need in order to have a video conference? Successful video conferencing components include video cameras, microphones, video conferencing software, and the computer equipment necessary to connect to the internet and process the sound and video data. In order to accomplish the transmission of the video and audio portions of the meeting, the video conferencing software that is used must take the input from the microphones and cameras, convert them into digital signals that are encoded and then transmitted across the internet where they are received and decoded back into images and sound on the other end. So who can make use of this advanced communications technology? Well, almost anyone who needs to meet with a group of other people who may not be local to them. Quite a few businesses are adopting this technology because it allows them to be able to communicate with personnel and offices no matter where they are located around the world, and share important ideas and planning strategies. And the biggest advantage for business is that they don’t have to pay for the travel costs necessary to bring all of those people together at one time, and they don’t lose productivity spent during the travel time to get there. So for many businesses it’s a very positive solution for office related communications. Schools are also starting to use video conferencing quite a bit as distance learning over the internet continues to rise in popularity. It enables them to be able to teach subjects, and hold classes over the internet for their students without them having to be physically present. There are many other ways to make good use of internet video conferencing, as they can be beneficial for almost any group of people that needs to meet and discuss important topics in real-time without physically gathering together in the same place. I. Pricing Strategy 1. the product itself: the cost of producing plus your expecting profit 2. similar products, the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product. 3. target customer: Whether they are wealthy or not? Can they afford the price? Ex: How to ensure that price levels for new products are set appropriately? ○1 The first problem is who your target customers are. Their income, occupation, preference. ○2 Do market research to make sure whether your target customers can afford the price level. There are mainly four ways of doing market research: survey, telephone interview, observation and questionnaire. ○3 Test your product in a small region. Find out how it sells, get the feedbacks of the customers. Decide whether to make any adjustment. 相关资料 |
