商务英语考试口语讲解14
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• Product Promotion: how to promote an imported brand • 1. show how their product is superior to the local equivalents eg. better quality, more stylish, better image • 2. market a product as sth exotic or unusual you’re bound to attract new clients • 3. cultural stereotypes are a powerful selling tool eg. Cosmetics French, Cars German • With so many people these days making a conscious decision to buy domestic products, the pressure on those companies wishing to promote imported brands is greater than ever before. • Initially, a company needs to show how their product is superior to the local equivalents. Maybe it’s better quality; maybe it’s more stylish; maybe it’s better image. Anyway, a company needs to show customers the benefits of being more adventurous in their buying decisions, in order to encourage them to move away from the home brands they currently use. • Well, beyond that, if you market a product as something exotic or unusual, say, you’re bound to attract new clients. As you may also have experienced, most people have a strong craving for things novel and unfamiliar. Of course, when the sense of curiosity wears off, such a strategy will usually fall short of expectations. 相关资料 |
