商务英语考试口语讲解13
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Advertising • Visible Logos: • on professional athletes’ clothing • on signs in front of shops etc. • on t-shirts, hats, jackets & other clothing • on handbags and other accessories • on Formula 1 cars • on hot-air balloons • Advertisements in other prominent places: • on the side of buses and trains • Cinema advertising • Sports stadium advertising • The choice of promotion elements • Target market--size, geographic distribution, demographic characteristics • Customer base: existing and potential customers • Word of mouth advertising • When promoting a product • --advertising: it can reach millions of people at a low cost; use different types of media, like TV, radio, newspaper, and magazines etc. • --sales promotion: coupons, rebate, free samples, premiums, trading stamps, loyalty schemes, contest, point-of-sale displays and trade shows 相关资料 |
