商务英语考试口语讲解12
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Product Promotion • Promotion mix: • Advertising • Sales promotion • Public relations and publicity • Personal selling (emphasize) • Direct marketing • Informative advertising • Persuasive advertising • Reminder advertising • Media selection: • Market research ----Target market--size, geographic distribution, demographic characteristics Advertising • Types of Advertising • TV & radio advertisements (= TV & radio commercials) • Newspaper & magazine ads (including the classified ads) • Billboards (next to main roads, railway lines, on subway station walls etc.) • Cell-phone text messages • Flyers & handouts (e.g., on the street, put into letterboxes etc.) • Internet advertisements (e.g., pop-up ads) • Posters (e.g. wall posters, bus stop posters) • Direct mail 相关资料 |
