2014年11月BEC高级口语训练PART 5

          PART5　Presentation回答示范（4）

1. Customer relation: the importance of offering incentives to customers

Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, or gifts in the promotion or sales, you will attract more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers.

2. Product promotion: how to ensure that products are promoted effectively at international trade fairs.

You should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients.

You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen(高清屏幕) can help you demonstrate the quality, function and specification of your products.

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