2016年12月大学英语六级模拟题及答案(1)
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Directions: For this part, you are allowed 30 minutes to write a short essay entitled The Civil Servant Test Craze. Your essay should start with a brief description of the picture. You should write at least 150 words but no more than 200 words. 1.如今数字化产品得到越来越广泛的使用，例如…… 2.数字化产品的使用对人们的工作、学习、生活产生的影响。 Digital Age Women in 2011 made no significant gains in winning more top US business jobs, according to a study, but the head of the study said women are poised to make 36 in the year ahead. The number of women who were board directors, corporate officers or top earners at Fortune 500 companies remained 37 unchanged, said the study by Catalyst, a nonprofit group that 38 opportunities for women in business. The percentage of companies with women on the board of directors was 15.1 percent this year, compared with 14.8 percent in 2010, Catalyst said. Also, the percentage of corporate officer positions 39 by women was 15.7 percent in 2011 and 15.4 percent in 2010, it said. The percentage of top earners in 2011 who were women was 6.2 percent, compared to 6.7 percent in 2010, it said. The research on the Fortune 500 companies was 40 on data as of March 31, 2011. The slight changes in the numbers are not considered 41 significant, Catalyst said. Nevertheless, given the changes in U.S. politics, the future for women in business looks more 42 , said Ilene Lang, president and chief executive 43 of Catalyst. "Overall we’re 44 to see change next year," Lang said. "When we look at shareholders, decision makers, the general public, they’re looking for change. " "What they’re basically saying is, ’ Don’t give us 45 of the status quo (现状). Get new ideas in there, get some fresh faces,’" she said. A. officerB. changesC. basedD. positionsE. moreF. promisingG. businesslikeH. surveyingI. essentiallyJ. stridesK. promotesL. statisticallyM. confusedN. heldO. expecting How Marketers Target Kids A.Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents’ buying decisions and they are the adult consumers of the future. Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 millidn in 1990 to more than $2 billion in 2000. B. Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids. Here are some of the strategies marketers employ to target kids:Pester (纠缠) Power C. Today’s kids have more autonomy and decision-making power within the family than in previous generations,so it follows that kids are vocal about what they want their parents to buy. "Pester power" refers to children’s ability to nag their parents into purchasing items they may not otherwise buy. Marketing to children is all about creating pester power, because advertisers know what a powerful force it can be. D. According to the 2001 marketing industry book Kid fluence, pestering or nagging can be divided into two categories--"persistence" and "importance". Persistence nagging (a plea, that is repeated over and over again) is not as effective as the more sophisticated "importance nagging". This latter method appeals to parents’ desire to provide the best for their children, and plays on any guilt they may have about not having enough time for their kids. The Marriage of Psychology and Marketing E. To effectively market to children, advertisers need to know what makes kids tick. With the help of well-paid researchers and psychologists, advertisers now have access to in-depth knowledge about children’s developmental, emotional and social needs at different ages. Using research that analyzes children’s behaviour, fantasy lives, art work, even their dreams, companies are able to craft sophisticated marketing strategies to reach young people. 相关资料 |
