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TPO 8 Conversation 2
Pro:So, Richer, what is up?
Stu:I know we will have a test coming up on chapter on.
Pro:Chapter 3 and 4 from text book.
Stu:Right, 3 and 4, I didn't get something you said on class Monday.
Pro:Alright? Do you remember what was it about?
Stu:Yes, you were talking about a gym health club where people can go to exercise that kind of thing.
Pro:Ok, but the health club model is actually from chapter 5.so…
Stu:Ok, chapter 5 so it not--Ok but I guess I still want to try to understand…
Pro:Of course, I was talking about an issue in strategic marketing, the healthy club model; I mean with a health club you might think they would trouble attracting customs right?
Stu:Well, I know when I pass by a healthy club and I see although people working out, the exercising, I just soon walk on by.
Pro:Yes, there is that. Plus, lots of people have exercise equipment at home, or they can play sports with their friends. right?
Stu:Sure.
Pro:But nowadays in spite of all that, and expensive membership fees, health club are hugely popular, so how come?
Stu:I guess that is I didn't understand.
Pro:Ok, basically they have to offer things that most people can find anywhere else, you know quality, that means better exercise equipment, higher stuff, and classes-exercise classes may be aerobics.
Stu:I am not sure if I…ok I get it. And you know another thing is I think people probably feel good about themselves when they are at gym. And they can meet new people socialize.
Pro:Right, so health club offer high quality for facilities. And also they sold an image about people having more fun relating better to others and improving their own lives if they become members.
Stu:Sure that makes sense.
Pro:Well, then, can you think of another business or organization that could benefit from doing this? Think about an important building on campus here, something everyone uses, a major sources of information?
Stu:You mean like an administrative building?
Pro:Well, that is not what I had in my mind.
Stu:You mean the library.
Pro:Exactly. Libraries, imagine publish libraries; there are information resource for the whole community right?
Stu:Well they can be, now, with the internet and big book stores, you can probably get what you
need without going to a library.
Pro:That's true. So if you were the director of a public library, what will you do about that?
Stu:To get more people to stop in, well, like you said, better equipments, maybe a super fast internet connection, not just a good variety of books but also like nice and comfortable areas where people can read and do research. Things make them want to come to the library and stay.
Pro:great.
Stu:Oh, maybe have authors come and do some readings or special presentations. Something people couldn't get home.
Pro:Now, you are getting it.
Stu:Thanks, professor Williams, I think too.
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