Classifications of Cultures According to Edward Hall, different cultures result in different ideas about the world. Hall is an anthropologist. He is interested in relations between cultures.
I. High-context culture A. feature - context: more important than the message - meaning: (1)__________ i.e. more attention paid to (2) ___________ than to the message itself B. examples - personal space - preference for (3)__________ - less respect for privacy / personal space - attention to (4)___________ - concept of time - belief in (5)____________ interpretation of time - no concern for punctuality - no control over time
II. Low-context culture A. feature - message: separate from context - meaning: (6)___________ B. examples - personal space - desire / respect for individuality / privacy - less attention to body language - more concern for (7)___________ - attitude toward time - concept of time: (8)____________ - dislike of (9)_____________ - time seen as commodity
III. Conclusion Awareness of different cultural assumptions - relevance in work and life e.g. business, negotiation, etc. - (10)_____________ in successful communication
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