2018年BEC商务英语高级写作词汇(15)
|
2018年BEC商务英语高级写作词汇(15) 2.(v.) To enlarge the scope of one’s interests, business, or activities扩展 [例] The partners are looking into branching out into Europe. brand [ brAnd ] (n.) product which can be recognized by a name品牌 [例] The brand establishment needs a very long time and will bring long- term benefits. branding (n.) the process of giving brand names to products品牌命名 [例] How is the branding of that new product going on? brand leader brand with the biggest market share品牌领导者 [例] IBM is the brand leader in the field of portable computer. brand loyalty (n.) customer desire to continue buying the same brand品牌忠诚度 [例] They managed to set up the brand loyalty of their consumers. break even (v.) balance costs and revenue, not make a profit or a loss收支平衡 [例] We just broke even last year. breakeven point point at which revenue equals costs 收支平衡点 breakthrough [ 5breik5Wru: ] (n.) an act of overcoming or penetrating an obstacle or restriction突破 [例] It is up to both of us to try our best to make a breakthrough in the present negotiations. brief [ bri:f ] (v.) to give concise preparatory instructions, information, or advice to简要介绍 [例] The CEO briefed his senior managers on the project that is supposed to be the turning point for the fate of the firm. [同义词] abstract, synopsis, outline bring forward (v.) make earlier提前 [例] We brought the launch date forward to June 1st. bring up (v.) mention, introduce提出 [例] The chairman brought up the question of holidays. brochure [ brEu5FjuE ] (n.) publicity booklet giving information about a product or service(宣传产品的)小册子 [例] They asked for a brochure about our services. [同义词] leaflet, pamphlet, booklet broke[ brEuk ] (adj, inf) without/out of money破产的，一文不名的 [例] He was broke until he won the lottery. [同义词] insolvent broker [ 5brEukE ] (n.) person who buys and sells shares/currency etc.经纪人 [例] That firm is acting as a broker. [同义词] agent, middleman brown goods(n) items such as television sets and radios that are sold in cabinets made of wood or similar materials 茶色电器 [例] There are bloody competitions on China’ brown goods market. [反义词]white goods b-school ( business school ) (n) a college or a department of a university providing business courses to students商学院 相关资料 |
