口语英语

• Product Promotion: how to promote an imported brand• 1. show how their product is superior to the local equivalents eg. better quality, more stylish, better image• 2. market a prod...

• Last but not least, cultural stereotypes are also a powerful selling tool. A cosmetics range associated with French chic, for example, is sure to attract customers. And if people are looking t...

• Well, I’m very much convinced that you should never underestimate the importance of stereotypes in advertising.• First of all, a stereotype is something enduring and easily identifiabl...

Marketing: the importance of packaging products appropriately• 1. packages perform many sales tasks—from attracting attention to describing the product, to making the sale• 2. attracting...

Customer Relations: how to maintain customer interest in a company’s products• 1. provide our customer with quality good and quality after-sales service, which are the lifeline of any business...

Expand customer base• Get feedback regarding its performance• Knowing the difference between satisfied and unsatisfied customers• So as to retain customers, get more business from ex...

• Production Development: the importance of R & D to a company• 1. invest funds in R & D in order to design new products. Eg. Procter and Gambles’ R&D resulted in its two-in-...

Health and safety: the importance of a safe working environment for maintaining staff morale• 1. offer peace of mind to staff members and therefore motivate staff to enhance a firm’s productiv...

• 1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a h...

Personnel Management: how to effectively motivate staff• Incentives: Be offered compensation and benefits that are tied to their performance. housing allowance, car allowance, children’s educa...