2011商务英语中级口语精讲班讲义第一讲58
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1. Marketing: the importance to a company of offering its products on the world-wide web --The first benefit of selling on the web is a larger customer base. Everyone who has access to the internet is potentially your customer. And you can even have your long desired global presence since any web surfer can read your homepage. That will possibly increase your sales volume and your profits. --On top of that, offering products on the web can help you save costs. A store in the real world is expensive to support as you need to pay rent, maintenance charge, public utilities and so on. But a virtual store incurs none of these costs. --Lastly, a virtual store can offer customers a much larger selection. Take the famous online bookstore Amazon.com as an example. It stocks between 3 to 4 million titles at any time, while the traditional bookstore in your neighborhood carries less than 10,000. 2. Marketing: how to reach new markets 3. Marketing: the importance of entering new markets 4. Marketing: how to package products appropriately --First of all, the manufacturer should make sure the package is robust. If the package is easily damaged in transit or during shelving, that will increase the overhead for the retail organization. This is especially true for fragile merchandise. --Also important is how attractive the package is. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks -- from attracting attention, to describing the product, to making the sale. Among these, the first one is undoubtedly the most crucial function. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a “five-second commercial”. 5. Marketing: the importance of packaging products appropriately 6. Service: how to monitor the quality of service provided 7. Service: the importance of monitoring the quality of customer service 8. Customer Relations: how to maintain customer interest in a company’s products 9. Customer Relations: how to make customers feel valued 相关资料 |
