2011商务英语中级口语精讲班讲义第一讲36
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1.What is important when entertaining clients? Types of activities, Cost First of all, we must decide on the types of activities for the clients. Light sporting activities, such as golf and bowling, are a good choice because they allow easy communication and interaction with the clients. For clients coming from overseas, local sightseeing isn’t a bad idea either. Also a business lunch or dinner is without exception the routine in most firms. 2.What is important when entertaining foreign business clients? Venue for entertainment, Cultural difference To begin with, the venue for entertainment should be determined. Is it going to be on the golf lawn, or in the fitness center? Or maybe the venue would be some places of interest or simply a good restaurant? Another factor to consider is the cultural difference between you and the foreign clients. That will help avoid some very, very expensive mistakes on account of cultural conflicts. The Matsushita Firm of Japan learned this at a price, when they, without knowing the negative connotations of the word in the US, first launched their products under the brand name of “National’. Only when they switched to ‘Panasonic’ did the flat sale become brisk. 相关资料 |
