2013年3月剑桥BEC商务英语考试口语讲义(4)
2013年3月剑桥BEC商务英语考试口语讲义(4) 《 Pass Cambridge Vantage 》 Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV 常考的商务专题。下面以 Brand power 举例说明: 1 . 掌握商务词汇短语 E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand E.g. brand image/leader/loyalty/name/power/stretching 2 . 掌握相关商务知识 E.g. Explain why you brought one of the products. strong sense of brand loyalty来自 reasonable price good after-sales service reliability of the product good and consistent quality user-friendly design good value for money in style 相关资料 |