2014年商务英语考试中级口语对话21

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ⅵ、BEC2 Grades

* one overall grade

* each skill counts for 25%

* candidates also receive profile of performance

* Preliminary: two pass grades

* Vantage and Advance: three pass grades

ⅶ、Introduction to BP Preparation Resource

* vocabulary

* textbook

《Pass Cambridge Vantage》

Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global是BV常考的商务专题。下面以Brand power举例说明:

1. 掌握商务词汇短语

E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand

E.g. brand image/leader/loyalty/name/power/stretching

2. 掌握相关商务知识

E.g. Explain why you brought one of the products.

strong sense of brand loyalty

reasonable price

good after-sales service

reliability of the product

good and consistent quality

user-friendly design

good value for money

in style

3. 掌握相关背景知识

Tesco, J Sainsbury, Asda

《Working in English》

* mock exam papers: 9 sets

ⅷ、Register for BV

www.neea.edu.cn

ⅸ、Business Research

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