口语英语

Expand customer base• Get feedback regarding its performance• Knowing the difference between satisfied and unsatisfied customers• So as to retain customers, get more business from ex...

Customer Relations: how to maintain customer interest in a company’s products• 1. provide our customer with quality good and quality after-sales service, which are the lifeline of any business...

Marketing: the importance of packaging products appropriately• 1. packages perform many sales tasks—from attracting attention to describing the product, to making the sale• 2. attracting...

• Well, I’m very much convinced that you should never underestimate the importance of stereotypes in advertising.• First of all, a stereotype is something enduring and easily identifiabl...

• Last but not least, cultural stereotypes are also a powerful selling tool. A cosmetics range associated with French chic, for example, is sure to attract customers. And if people are looking t...

• Product Promotion: how to promote an imported brand• 1. show how their product is superior to the local equivalents eg. better quality, more stylish, better image• 2. market a prod...

Advertising• Visible Logos:• on professional athletes’ clothing• on signs in front of shops etc.• on t-shirts, hats, jackets & other clothing• on handbags and other...

Product Promotion• Promotion mix:• Advertising• Sales promotion• Public relations and publicity• Personal selling (emphasize)• Direct marketing• Informative a...

• Human Resources: how to select the right staff for promotion• 1. qualification eg. an advanced degree high aptitude and a wide range of knowledge and skills• 2. experience tell per...

• Career Development: The importance of acquiring a range of skills throughout your career• 1. more competitive• 2. more likely to work his way to the top of the corporate ladder---p...